Privacy Policy of sbgs.ch
Sbgs.ch collects some Personal Data from its Users.
Owner and Data Controller
Swiss Business Group Solutions
Via Livio 5
6830 Chiasso,
Switzerland
Owner contact email: info@sbgs.ch
Types of Data collected
Among the types of Personal Data that sbgs.ch collects, by itself or through third parties, there are: Trackers; Usage Data; first name; last name; company name; email address; website; number of Users; session statistics; answers to questions; clicks; keypress events; motion sensor events; mouse movements; scroll position; touch events; device information; Data communicated while using the service; page views; interaction events; various types of Data; date of birth.
Complete details on each type of Personal Data collected are provided in the dedicated sections of this privacy policy or by specific explanation texts displayed prior to the Data collection.
Personal Data may be freely provided by the User, or, in case of Usage Data, collected automatically when using sbgs.ch. Unless specified otherwise, all Data requested by sbgs.ch is mandatory and failure to provide this Data may make it impossible for sbgs.ch to provide its services. In cases where sbgs.ch specifically states that some Data is not mandatory, Users are free not to communicate this Data without consequences to the availability or the functioning of the Service. Users who are uncertain about which Personal Data is mandatory are welcome to contact the Owner. Any use of Cookies – or of other tracking tools — by sbgs.ch or by the owners of third-party services used by sbgs.ch serves the purpose of providing the Service required by the User, in addition to any other purposes described in the present document and in the Cookie Policy.
Users are responsible for any third-party Personal Data obtained, published or shared through sbgs.ch.
Mode and place of processing the Data
Methods of processing
The Owner takes appropriate security measures to prevent unauthorized access, disclosure, modification, or unauthorized destruction of the Data.
The Data processing is carried out using computers and/or IT enabled tools, following organizational procedures and modes strictly related to the purposes indicated. In addition to the Owner, in some cases, the Data may be accessible to certain types of persons in charge, involved with the operation of sbgs.ch (administration, sales, marketing, legal, system administration) or external parties (such as third-party technical service providers, mail carriers, hosting providers, IT companies, communications agencies) appointed, if necessary, as Data Processors by the Owner. The updated list of these parties may be requested from the Owner at any time.
Place
The Data is processed at the Owner's operating offices and in any other places where the parties involved in the processing are located.
Depending on the User's location, data transfers may involve transferring the User's Data to a country other than their own. To find out more about the place of processing of such transferred Data, Users can check the section containing details about the processing of Personal Data.
Retention time
Unless specified otherwise in this document, Personal Data shall be processed and stored for as long as required by the purpose they have been collected for and may be retained for longer due to applicable legal obligation or based on the Users’ consent.
The purposes of processing
The Data concerning the User is collected to allow the Owner to provide its Service, comply with its legal obligations, respond to enforcement requests, protect its rights and interests (or those of its Users or third parties), detect any malicious or fraudulent activity, as well as the following: Heat mapping and session recording, Tag Management, Displaying content from external platforms, Access to third-party accounts, Contacting the User, Analytics, Spam and bots protection, Managing contacts and sending messages, Platform services and hosting, Traffic optimization and distribution, Advertising, Interaction with live chat platforms, Commercial affiliation, Backup saving and management and Building and running sbgs.ch.
For specific information about the Personal Data used for each purpose, the User may refer to the section “Detailed information on the processing of Personal Data”.
Detailed information on the processing of Personal Data
Personal Data is collected for the following purposes and using the following services:
Access to third-party accounts
This type of service allows sbgs.ch to access Data from your account on a third-party service and perform actions with it. These services are not activated automatically, but require explicit authorization by the User.
Mailchimp account access (Intuit Inc.)
This service allows sbgs.ch to connect with the User's account on Mailchimp, provided by Intuit Inc.
Personal Data processed: company name; email address; first name; last name.
Place of processing: United States – Privacy Policy.
Category of Personal Information collected according to the CCPA: identifiers; commercial information.
This processing constitutes:
- a Sale in California
Advertising
This type of service allows User Data to be utilized for advertising communication purposes. These communications are displayed in the form of banners and other advertisements on sbgs.ch, possibly based on User interests. This does not mean that all Personal Data are used for this purpose. Information and conditions of use are shown below. Some of the services listed below may use Trackers to identify Users or they may use the behavioral retargeting technique, i.e. displaying ads tailored to the User’s interests and behavior, including those detected outside sbgs.ch. For more information, please check the privacy policies of the relevant services. Services of this kind usually allow Users to opt out of such tracking. Users may learn how to opt out of interest-based advertising more generally by visiting the relevant opt-out section in this document.
GoDaddy Digital Marketing Suite (GoDaddy.com, LLC)
GoDaddy Digital Marketing Suite is a digital marketing service provided by GoDaddy.com, LLC.
Personal Data processed: clicks; email address; first name; interaction events; last name; page views.
Place of processing: United States – Privacy Policy.
Category of Personal Information collected according to the CCPA: identifiers; internet or other electronic network activity information.
Analytics
The services contained in this section enable the Owner to monitor and analyze web traffic and can be used to keep track of User behavior.
Google Analytics 4
Google Analytics 4 is a web analysis service provided by Google LLC or by Google Ireland Limited, depending on how the Owner manages the Data processing, (“Google”). Google utilizes the Data collected to track and examine the use of sbgs.ch, to prepare reports on its activities and share them with other Google services. Google may use the Data collected to contextualize and personalize the ads of its own advertising network. In Google Analytics 4, IP addresses are used at collection time and then discarded before Data is logged in any data center or server. Users can learn more by consulting Google’s official documentation.
In order to understand Google's use of Data, consult their partner policy and their Business Data page.
Personal Data processed: number of Users; session statistics; Trackers; Usage Data.
Place of processing: United States – Privacy Policy – Opt out; Ireland – Privacy Policy – Opt out.
Category of Personal Information collected according to the CCPA: internet or other electronic network activity information.
This processing constitutes:
- a Sale in California
Backup saving and management
This type of service allows the Owner to save and manage backups of sbgs.ch on external servers managed by the service provider itself. The backups may include the source code and content as well as the data that the User provides to sbgs.ch.
Sectigo CodeGuard (Sectigo Limited)
Sectigo CodeGuard is a service to save and manage backups provided by Sectigo Limited.
Personal Data processed: various types of Data.
Place of processing: United Kingdom – Privacy Policy.
Category of Personal Information collected according to the CCPA: identifiers.
Building and running sbgs.ch
Key components of sbgs.ch are built and run directly by the Owner by making use of the software listed below.
WordPress (self-hosted) (sbgs.ch)
Sbgs.ch is built and run by the Owner via a CMS software (Content Management System) called WordPress.
Personal Data processed: date of birth; Usage Data.
Category of Personal Information collected according to the CCPA: identifiers; internet or other electronic network activity information.
Commercial affiliation
This type of service allows sbgs.ch to display advertisements for third-party products or services. Ads can be displayed either as advertising links or as banners using various kinds of graphics. Clicks on the icon or banner posted on the Application are tracked by the third-party services listed below, and are shared with sbgs.ch. For details of which data are collected, please refer to the privacy policy of each service.
Contacting the User
Mailing list or newsletter (sbgs.ch)
By registering on the mailing list or for the newsletter, the User’s email address will be added to the contact list of those who may receive email messages containing information of commercial or promotional nature concerning sbgs.ch. Your email address might also be added to this list as a result of signing up to sbgs.ch or after making a purchase.
Personal Data processed: email address; first name; last name; website.
Category of Personal Information collected according to the CCPA: identifiers; internet or other electronic network activity information.
This processing constitutes:
- a Sale in the United States
Contact form (sbgs.ch)
By completing the contact form with their information, the User authorizes sbgs.ch to use these details to respond to the inquiries (like quotes, and any other requests).
Personal Data processed: company name; email address; first name; last name; website.
Category of Personal Information collected according to the CCPA: identifiers; commercial information; internet or other electronic network activity information.
This processing constitutes:
- a Sale in California
Displaying content from external platforms
This type of service allows you to view content hosted on external platforms directly from the pages of sbgs.ch and interact with them. Such services are often referred to as widgets, which are small elements placed on a website or app. They provide specific information or perform a particular function and often allow for user interaction.
This type of service might still collect web traffic data for the pages where the service is installed, even when Users do not use it.
Google Fonts (Google Ireland Limited)
Google Fonts is a typeface visualization service provided by Google Ireland Limited that allows sbgs.ch to incorporate content of this kind on its pages.
Personal Data processed: Trackers; Usage Data.
Place of processing: Ireland – Privacy Policy.
Category of Personal Information collected according to the CCPA: internet or other electronic network activity information.
This processing constitutes:
- a Sale in California
Managing contacts and sending messages
This type of service makes it possible to manage a database of email contacts, phone contacts or any other contact information to communicate with the User.
These services may also collect data concerning the date and time when the message was viewed by the User, as well as when the User interacted with it, such as by clicking on links included in the message.
Mailchimp (Intuit Inc.)
Mailchimp is an email address management and message sending service provided by Intuit Inc.
Personal Data processed: company name; email address; first name; last name.
Place of processing: United States – Privacy Policy.
Category of Personal Information collected according to the CCPA: identifiers; commercial information.This processing constitutes:
- a Sale in the United States
- a Sharing in California
GoDaddy Professional Email (GoDaddy.com, LLC)
GoDaddy Professional Email is an email address management and message-sending service provided by GoDaddy.com, LLC.
Personal Data processed: email address; Trackers.
Place of processing: United States – Privacy Policy.
Category of Personal Information collected according to the CCPA: identifiers; internet or other electronic network activity information.
Vertigo Media (Vertigo Media Group)
Vertigo Media is an email address management and message sending service provided by Vertigo Media Group.
Personal Data processed: email address; Trackers; Usage Data.
Place of processing: United States – Privacy Policy.
Category of Personal Information collected according to the CCPA: identifiers; internet or other electronic network activity information.
Platform services and hosting
These services have the purpose of hosting and running key components of sbgs.ch, therefore allowing the provision of sbgs.ch from within a unified platform. Such platforms provide a wide range of tools to the Owner – e.g. analytics, user registration, commenting, database management, e-commerce, payment processing – that imply the collection and handling of Personal Data.
Some of these services work through geographically distributed servers, making it difficult to determine the actual location where the Personal Data are stored.
Hostinger (Hostinger UK Limited)
Hostinger is a hosting service provided by Hostinger UK Limited.
Personal Data processed: device information; Usage Data.
Place of processing: United Kingdom – Privacy Policy.
Category of Personal Information collected according to the CCPA: internet or other electronic network activity information.
GoDaddy Web Hosting (GoDaddy.com, LLC)
GoDaddy Web Hosting is a hosting service provided by GoDaddy.com, LLC.
Personal Data processed: device information; Usage Data.
Place of processing: United States – Privacy Policy.
Category of Personal Information collected according to the CCPA: internet or other electronic network activity information.
Spam and bots protection
This type of service analyzes the traffic of sbgs.ch, potentially containing Users' Personal Data, with the purpose of filtering it from unwanted parts of traffic, messages and content that are recognized as spam or protecting it from malicious bots activities.
Google reCAPTCHA
Google reCAPTCHA is a SPAM protection service provided by Google LLC or by Google Ireland Limited, depending on how the Owner manages the Data processing. The use of reCAPTCHA is subject to the Google privacy policy and terms of use.
In order to understand Google's use of Data, consult their partner policy and their Business Data page.
Personal Data processed: answers to questions; clicks; keypress events; motion sensor events; mouse movements; scroll position; touch events; Trackers; Usage Data.
Place of processing: United States – Privacy Policy; Ireland – Privacy Policy.
Category of Personal Information collected according to the CCPA: internet or other electronic network activity information;
inferences drawn from other personal information.
Traffic optimization and distribution
This type of service allows sbgs.ch to distribute their content using servers located across different countries and to optimize their performance. Which Personal Data are processed depends on the characteristics and the way these services are implemented.
Their function is to filter communications between sbgs.ch and the User's browser. Considering the widespread distribution of this system, it is difficult to determine the locations to which the contents that may contain Personal Information of the User are transferred.
Bunny CDN (BunnyWay d.o.o.)
Bunny CDN is a traffic optimization and distribution service provided by BunnyWay d.o.o.
Personal Data processed: Usage Data.
Place of processing: Slovenia – Privacy Policy.
Category of Personal Information collected according to the CCPA: internet or other electronic network activity information.
Information on opting out of interest-based advertising
In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.
Legal information
This privacy statement has been prepared based on provisions of multiple legislations. This privacy policy relates solely to sbgs.ch, if not stated otherwise within this document.
Latest update: January 15, 2026